1. They don’t make enough sales to live comfortably, let alone the life of their dreams.
2. They are being told to buy leads and cold call people.
3. There is little to no high quality instruction from insurance companies on how to get more business.

It’s unfortunate, but it’s true.

Many managers in the insurance industry are managers because they weren’t successful with sales. They don’t really know how to get business, but they do know that you need to do it. This is why you may have received instruction to either purchase cold leads or cross-sell to your current clients.

The main problem is that most insurance agents don’t have enough clients to cross-sell to. If they did, they probably wouldn’t be asking for help.

Important Question

What do you do when you don't have a huge book of business, you hate cold calling, and you're tired of wasting money on bad leads?

Purchasing leads is expensive and the quality is very poor. The problem with purchased leads is that people have no idea who you are. They likely filled out some random form 14 to 60 days ago… So you call them and they have no idea who you are or why you are calling. They usually have forgotten that they ever filled out a form, or… Another agent got to them first.

Yes. That’s right. No matter what they tell you, they are selling the same “leads” to other agents too.

This is because lead selling is a volume based business and people buying old leads aren’t calling them fast enough to actually successfully turn them into paying clients. (You’re supposed to call a lead within 5 to 15 minutes of them requesting help).

Not fun. And this is why the top closers in the world only close 10% of their purchased leads. That means 9 times out of 10 they are receiving bad news.

This has a terrible effect on your morale and is a large part of the reason why agents grow to hate insurance sales, but can’t switch carriers because they feel stuck.

Just like Shelley used to be.

Key Point

Lead sellers sell the same leads to other insurance agents. It's the only way to prevent their "leads" from going to "waste".

Shelley had followed bad advice for 15 years only to leave her hating her life. She knew others in the industry that were doing so much better than her and they seemed like they weren’t stressed at all. They had nice homes and plenty of money for bills and vacations.

So rather than continuing to do the things that were making it hard to get out of bed in the morning, she threw her hands up and said, “That’s it. I’m starting over.”.

She sold EVERYTHING. All of her assets and her entire book of business. And after 15 years of blood, sweat, and tears… She only netted $75,000.

But Shelley's story didn't end there.

She knew she needed help so she sought out a mentor. He had a nice home, worked way less than her while making way more money. His wife didn’t have to work… She knew he was doing something different. So she asked for his help.

Using this new system to grow her brand new agency (starting from scratch), she did $128k in commissions in her first year WITHOUT a previous book of business. You see, she couldn’t “cross-sell” because she had a no-compete agreement with her previous insurance carrier.

The difference was that she did all of this business 100% by referral only without buying leads.

It didn’t stop there. The next year she did $220k in commissions. Then $299k in commissions. Then $375k in commissions.

All of this 100% by referral only. She collects regular renewal commissions and her clients stick with her year after year.

She went from her worst nightmare to a dream come true simply because she CHANGED her system for getting new clients.

How to Get to $375,000 in Commissions

"If you keep doing what you're doing trying to sell insurance, the same things will keep happening. If you want better results, you have to change your approach."
—
Shelley Grandidge

Then one of her carriers asked her to train other agents and she realized… I should package ALL of this information together and help other insurance agents break free from the not-worth-it grind of buying leads and hoping for sales.

So that’s what she did. The 30 Day Referral Machine Program is her exact system laid out step by step in a clear and easy to follow way.

If you want to increase your commissions year after year, like Shelley did, then check out the 30 Day Referral Machine.

No Buying Leads

Shelley doesn’t buy leads. This saves on expenses and helps to improve your energy levels. You don’t have to deal with a 10% closing rate. Shelley easily closes her referrals at 90%.